©2026
a Product
Designer
orchestrating
complex systems into
products with soul
Hey, Raül here!
I move comfortably between product, creativity, and tech. Always have. AI just made that intersection more interesting.
From complex environments to AI systems
Used to orchestrating complex product systems and tech teams, I bring that same mindset to AI, integrating generative tools and agents into my workflow to validate solutions faster.
Designing modern experiences
Interfaces, systems, flows, behaviors... led by what each problem needs. Now expanding into conversational flows and AI personalities, where design meets a new kind of challenge.
Product Mindset
A Designer Here
My Approach
My 6 Product Hats
My 6 Product Hats
Throughout my journey, I’ve developed skills that have shaped how I grow into these roles. This idea helps me explain how I adapt as a Product Designer, based on what each moment needs.
Strategist
Strategist
"Turning ambition into a winning plan."
"Turning ambition into a winning plan."
Defines a clear path to turn the product vision into actionable, high-impact strategies.
Defines a clear path to turn the product vision into actionable, high-impact strategies.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
Vision Framework
OKRs
Blue Ocean Strategy
RICE
Methodologies
Vision Framework
OKRs
Blue Ocean Strategy
RICE
Explorer
Explorer
"Finds the real problems worth solving."
"Finds the real problems worth solving."
Surfaces valuable opportunities by understanding user behaviors, needs, and pain points.
Surfaces valuable opportunities by understanding user behaviors, needs, and pain points.
Main Responsabilities
• Conduct user interviews and observations. • Validate problems with research. • Explore new segments and unmet needs. • Prioritize discovery questions. • Translate insights into decision support.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• User Research • Empathy • Problem Framing • Market Sensing • JTBP Thinking
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
User Journey Map
Jobs to be Done
Opportunity Solution Tree
Methodologies
User Journey Map
Jobs to be Done
Opportunity Solution Tree
Detective
Detective
"Finds truth in every signal."
"Finds truth in every signal."
Turns product data into insights that guide decisions, iterations, and growth.
Turns product data into insights that guide decisions, iterations, and growth.
Main Responsabilities
• Define KPIs and success metrics. • Analyze product usage and trends. • Run experiments and A/B tests. • Generate actionable insights for the team. • Recommend optimizations.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Data Literacy • Experimentation • Metric Design • Critical Thinking • Growth Mindset
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
North Star Metric
Lean Analytics
A/B Testing
Funnel Analysis
Methodologies
North Star Metric
Lean Analytics
A/B Testing
Funnel Analysis
Creative
Creative
"Turns insight into inventive solutions."
"Turns insight into inventive solutions."
Facilitates idea generation and helps shape creative yet feasible product concepts.
Facilitates idea generation and helps shape creative yet feasible product concepts.
Main Responsabilities
• Facilitate structured ideation sessions. • Co-create solutions with the teams. • Build low-fidelity prototypes. • Start the ideation from need to product. • Iterate quickly based on team input.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Creativity • Facilitation • MVP Design • Critical Thinking • UX Collaboration
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
Design Thinking
Design Sprint
Crazy 8
Several Brainstorming Tools
Methodologies
Design Thinking
Design Sprint
Crazy 8
Several Brainstorming Tools
Builder
Builder
"Delivers real value through execution."
"Delivers real value through execution."
Translates product ideas into shipped features and manages delivery rhythm.
Translates product ideas into shipped features and manages delivery rhythm.
Main Responsabilities
• Define and maintain the product backlog. • Plan and run sprint rituals. • Work closely with dev and design teams. • Unblock issues and manage scope. • Ensure delivery meets quality and goals.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Agile Delivery • Team Facilitation • Prioritization • Scoping • Quality Thinking
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
Scrum
Kanban
Value Proposition Canvas
MVP Lean Inception
Methodologies
Scrum
Kanban
Value Proposition Canvas
MVP Lean Inception
Storyteller
Storyteller
"Aligns hearts and minds through story."
"Aligns hearts and minds through story."
Crafts and communicates compelling narratives that connect user needs, business and product direction.
Crafts and communicates compelling narratives that connect user needs, business and product direction.
Main Responsabilities
• Represent user voice in product decisions. • Present product value clearly to stakeholders. • Align teams around a shared understanding. • Tell the product’s story through visuals. • Evangelize product purpose
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Storytelling • Visual Communication • User Advocacy • Presentation Design • Empathy
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
Stakeholder Alignment
Empathy Mapping
Communication Planning
Methodologies
Stakeholder Alignment
Empathy Mapping
Communication Plan
Storyteller
"Turning ambition into a winning plan."
Defines a clear path to turn the product vision into actionable, high-impact strategies.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
Vision Framework
OKRs
Impact Mapping
Lean Strategic Mapping
Storyteller
"Turning ambition into a winning plan."
Professional Career
Here My Past
My Path
From Design to Product
From Design to Product
From design foundations to product leadership. Click on the timeline to dive into each role.
EDUCATION
COMPANY
CREATIVE XP
PRODUCT XP
WEB
SPECIALIST
MANAGER
COACHING
UX DIRECTION
MASTER
MANAGEMENT
COACHING
DESIGN
DEGREE
UX
MASTER
ENGLISH
PROFICENCY
PRODUCT
SPECIALIZATION
2003
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
SOCIAL GAMES ONLINE
SPORTIUM
VARIOUS
SOCIAL GAMES ONLINE
ON MY OWN
GRAPHIC
DESIGNER
WEB
DESIGNER
WEB & MKT
DESIGNER
PRODUCT
DESIGNER
CREATIVE
DIRECTOR
PRODUCT
EXPLORER
CRM
SPECIALIST
CPO
ASSISTANT
INNOVATION
MANAGER
CRM
EXECUTIVE
PRODUCT
MANAGER
PRODUCT
MANAGER
PRODUCT
MANAGER
INNOVATION
MANAGER
0+
0+
Years Experience
Growing in Product Roles
0+
0+
Years Experience
Leading Creative Teams
0+
0+
Years Experience
Designing Incredible Stuff
Cognitive Profile
Inside Me
Brain at Work
Mapping My Mind
Mapping My Mind
A Strategic Vision made for Innovation
Innovation isn’t a coincidence. It’s in my nature and mindset, built over the years to uncover real problems and create impactful solutions.
DISC: iD Profile. Dynamic Innovator & Leader
How I collaborate and lead in multidisciplinary teams
Driven by action, enthusiasm, and collaboration, I inspire teams to achieve bold goals. My profile reflects a unique blend of creativity and results-focused leadership. Strengths - Strategic vision, team motivation, and proactive decision-making. Approach - Energetic, collaborative, and challenge-oriented while valuing precision when needed. Focus - Turning ideas into impactful results with passion and clarity.
BASADUR: Creative Problem-Solving Profile
How I solve problems creatively and iteratively
It emphasizes creativity in identifying opportunities and structuring solutions, excelling at turning ideas into actionable strategies through execution. Strengths • Generating innovative ideas and finding opportunities. • Structuring solutions with strategic clarity. • Combining creativity with practical execution. Focus • From idea to strategy through collaboration.
A Hybrid Beyond the T
A Hybrid
Beyond the T
Connecting creativity and strategy with dual focus
A V-shape profile combines depth in two complementary areas with the ability to connect them strategically. Unlike T-shaped professionals—who specialize in one field and support others—V-shaped thinkers bring dual expertise, allowing them to shift fluidly between domains. In my case, I’ve developed deep experience in creative direction and design, starting as a designer and evolving into a creative lead. Over time, I expanded into product management, learning hands-on until I led cross-functional teams as a Product Manager. This dual path allows me to move seamlessly between creative vision, user experience, and product strategy, driving innovation with both structure and imagination.
©2026
a Product
Designer
orchestrating
complex systems into
products with soul
Hey, Raül here!
I move comfortably between product, creativity, and tech. Always have. AI just made that intersection more interesting.
From complex environments to AI systems
Used to orchestrating complex product systems and tech teams, I bring that same mindset to AI, integrating generative tools and agents into my workflow to validate solutions faster.
Designing modern experiences
Interfaces, systems, flows, behaviors... led by what each problem needs. Now expanding into conversational flows and AI personalities, where design meets a new kind of challenge.
Product Mindset
A Designer Here
My Approach
My 6 PM Hats
Throughout my journey, I’ve developed skills that have shaped how I grow into these roles. This idea helps me explain how I adapt as a Product Designer, based on what each moment needs.
Strategist
"Turning ambition into a winning plan."
Defines a clear path to turn the product vision into actionable, high-impact strategies.
Main Responsabilities
Key Skills
Methodologies
Explorer
"Finds the real problems worth solving."
Surfaces valuable chances by understanding user behaviors, needs, and pain points.
Main Responsabilities
Key Skills
Methodologies
Detective
"Finds truth in every signal."
Turns product data into insights that guide decisions, iterations, and growth.
Main Responsabilities
Key Skills
Methodologies
Creative
"Turns insight into inventive solutions."
Facilitates idea generation and helps shape creative yet feasible product concepts.
Main Responsabilities
Key Skills
Methodologies
Builder
"Delivers real value through execution."
Translates product ideas into shipped features and manages delivery rhythm.
Main Responsabilities
Key Skills
Methodologies
Storyteller
"Aligns hearts and minds through story."
Crafts and communicates compelling narratives that connect user needs, business and product direction.
Main Responsabilities
Key Skills
Methodologies
Storyteller
"Turning ambition into a winning plan."
Defines a clear path to turn the product vision into actionable, high-impact strategies.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
Vision Framework
OKRs
Impact Mapping
Lean Strategic Mapping
Storyteller
"Turning ambition into a winning plan."
Professional Career
Here My Past
My Path
From Design to Product
From design foundations to product leadership. Click on the timeline to dive into each role.
EDUCATION
COMPANY
CREATIVE XP
PRODUCT XP
WEB
EXPERT
MANAGER
COACHING
UX DIRECTION
MASTER
MANAGEMENT
COACHING
DESIGN
DEGREE
UX
MASTER
ENGLISH
PROFICENCY
PRODUCT
SPECIALIZATION
2003
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
SOCIAL GAMES ONLINE
SPORTIUM
VARIOUS
SOCIAL GAMES ONLINE
ON MY OWN
GRAPHIC
DESIGNER
WEB
DESIGNER
WEB & MKT
DESIGNER
PRODUCT
DESIGNER
CREATIVE
DIRECTOR
PRODUCT
EXPLORER
CRM
SPECIALIST
CPO
ASSISTANT
INNOVATION
MANAGER
CRM
EXECUTIVE
PRODUCT
MANAGER
PRODUCT
MANAGER
PRODUCT
MANAGER
INNOVATION
MANAGER
0+
0+
Years Experience
Growing in Product Roles
0+
0+
Years Experience
Leading Creative Teams
0+
0+
Years Experience
Designing Incredible Stuff
Cognitive Profile
Inside Me
Brain at Work
Mapping My Mind
A Strategic Vision made for Innovation
Innovation isn’t a coincidence. It’s in my nature and mindset, built over the years to uncover real problems and create impactful solutions.
DISC: iD Profile. Dynamic Innovator & Leader
How I collaborate and lead in multidisciplinary teams
Driven by action, enthusiasm, and collaboration, I inspire teams to achieve bold goals. My profile reflects a unique blend of creativity and results-focused leadership. Strengths - Strategic vision, team motivation, and proactive decision-making. Approach - Energetic, collaborative, and challenge-oriented while valuing precision when needed. Focus - Turning ideas into impactful results with passion and clarity.
BASADUR: Creative Problem-Solving Profile
How I solve problems creatively and iteratively
It emphasizes creativity in identifying opportunities and structuring solutions, excelling at turning ideas into actionable strategies through execution. Strengths • Generating innovative ideas and finding opportunities. • Structuring solutions with strategic clarity. • Combining creativity with practical execution. Focus • From idea to strategy through collaboration.
A Hybrid
Beyond the T
Connecting creativity and strategy with dual focus
A V-shape profile combines depth in two complementary areas with the ability to connect them strategically. Unlike T-shaped professionals—who specialize in one field and support others—V-shaped thinkers bring dual expertise, allowing them to shift fluidly between domains. In my case, I’ve developed deep experience in creative direction and design, starting as a designer and evolving into a creative lead. Over time, I expanded into product management, learning hands-on until I led cross-functional teams as a Product Manager. This dual path allows me to move seamlessly between creative vision, user experience, and product strategy, driving innovation with both structure and imagination.
©2026
a Product
Designer
orchestrating
complex systems into
products with soul
Hey, Raül here!
I move comfortably between product, creativity, and tech. Always have. AI just made that intersection more interesting.
From complex environments to AI systems
Used to orchestrating complex product systems and tech teams, I bring that same mindset to AI, integrating generative tools and agents into my workflow to validate solutions faster.
Designing modern experiences
Interfaces, systems, flows, behaviors... led by what each problem needs. Now expanding into conversational flows and AI personalities, where design meets a new kind of challenge.
Product Mindset
A Designer Here
My Approach
My 6 Product Hats
Throughout my journey, I’ve developed skills that have shaped how I grow into these roles. This idea helps me explain how I adapt as a Product Designer, based on what each moment needs.
Strategist
"Turning ambition into a winning plan."
Defines a clear path to turn the product vision into actionable, high-impact strategies.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Leadership
Methodologies
Vision Framework
OKRs
Blue Ocean Strategy
RICE
Explorer
"Finds the real problems worth solving."
Surfaces valuable opportunities by understanding user behaviors, needs, and pain points.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Leadership
Methodologies
User Journey Map
Jobs to be Done
Opportunity Solution Tree
Detective
"Finds truth in every signal."
Turns product data into insights that guide decisions, iterations, and growth.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Leadership
Methodologies
North Star Metric
Lean Analytics
A/B Testing
Funnel Analysis
Creative
"Turns insight into inventive solutions."
Facilitates idea generation and helps shape creative yet feasible product concepts.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Leadership
Methodologies
Design Thinking
Design Sprint
Crazy 8
Several Brainstorming Tools
Builder
"Delivers real value through execution."
Translates product ideas into shipped features and manages delivery rhythm.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Leadership
Methodologies
Scrum
Kanban
Value Proposition Canvas
MVP Lean Inception
Storyteller
"Aligns hearts and minds through story."
Crafts and communicates compelling narratives that connect user needs, business and product direction.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Leadership
Methodologies
Stakeholder Alignment
Empathy Mapping
Communication Planning
Storyteller
"Turning ambition into a winning plan."
Defines a clear path to turn the product vision into actionable, high-impact strategies.
Main Responsabilities
• Analyze market trends and opportunities • Craft and communicate a future vision. • Define strategic objectives and OKRs. • Build and refine product roadmaps. • Align teams toward strategic priorities.
Key Skills
• Vision Crafting • Strategic Planning • Prioritization • Business Acumen • Inspirational Leadership
Methodologies
Vision Framework
OKRs
Impact Mapping
Lean Strategic Mapping
Storyteller
"Turning ambition into a winning plan."
Professional Career
Here My Past
My Path
From Design
to Product
From design foundations to product leadership. Click on the timeline to dive into each role.
EDUCATION
COMPANY
CREATIVE XP
PRODUCT XP
WEB
EXPERT
MANAGER
COACHING
UX
MASTER
MANAGER
COACHING
DESIGN
DEGREE
UX
MASTER
ENGLISH
PROFICENCY
PRODUCT
SPECIALIZATION
2003
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
SOCIAL GAMES ONLINE
SPORTIUM
VARIOUS
SOCIAL GAMES ONLINE
ON MY OWN
GRAPHIC
DESIGNER
WEB
DESIGNER
WEB & MKT
DESIGNER
PRODUCT
DESIGNER
CREATIVE
DIRECTOR
PRODUCT
EXPLORER
CRM
SPECIALIST
CPO
ASSISTANT
INNOVATION
MANAGER
CRM
EXECUTIVE
PRODUCT
MANAGER
PRODUCT
MANAGER
PRODUCT
MANAGER
INNOVATION
MANAGER
0+
0+
Years Experience
Growing in Product Roles
0+
0+
Years Experience
Leading Creative Teams
0+
0+
Years Experience
Designing Incredible Stuff
Cognitive Profile
Inside Me
Brain at Work
Mapping My Mind
A Strategic Vision made for Innovation
Innovation isn’t a coincidence. It’s in my nature and mindset, built over the years to uncover real problems and create impactful solutions.
DISC: iD Profile. Dynamic Innovator & Leader
How I collaborate and lead in multidisciplinary teams
Driven by action, enthusiasm, and collaboration, I inspire teams to achieve bold goals. My profile reflects a unique blend of creativity and results-focused leadership. Strengths - Strategic vision, team motivation, and proactive decision-making. Approach - Energetic, collaborative, and challenge-oriented while valuing precision when needed. Focus - Turning ideas into impactful results with passion and clarity.
BASADUR: Creative Problem-Solving Profile
How I solve problems creatively and iteratively
It emphasizes creativity in identifying opportunities and structuring solutions, excelling at turning ideas into actionable strategies through execution. Strengths • Generating innovative ideas and finding opportunities. • Structuring solutions with strategic clarity. • Combining creativity with practical execution. Focus • From idea to strategy through collaboration.
A Hybrid Beyond the T
Connecting creativity and strategy with dual focus
A V-shape profile combines depth in two complementary areas with the ability to connect them strategically. Unlike T-shaped professionals—who specialize in one field and support others—V-shaped thinkers bring dual expertise, allowing them to shift fluidly between domains. In my case, I’ve developed deep experience in creative direction and design, starting as a designer and evolving into a creative lead. Over time, I expanded into product management, learning hands-on until I led cross-functional teams as a Product Manager. This dual path allows me to move seamlessly between creative vision, user experience, and product strategy, driving innovation with both structure and imagination.