©2026
a Product
Designer
orchestrating
complex systems into
products with soul
Hey, Raül here!
I move comfortably between product, creativity, and tech. Always have. AI just made that intersection more interesting.
From complex environments to AI systems
Used to orchestrating complex product systems and tech teams, I bring that same mindset to AI, integrating generative tools and agents into my workflow to validate solutions faster.
Designing modern experiences
Interfaces, systems, flows, behaviors... led by what each problem needs. Now expanding into conversational flows and AI personalities, where design meets a new kind of challenge.
Product Mindset
A Designer Here
My Approach
My 6 Product Hats
My 6 Product Hats
I switch roles to meet the needs of each moment.
Strategist
Set the direction. Build the plan.
When the strategy is set, everything else has a reason to exist. When it's not, even the best execution is wasted energy.
A creative in the board
A creative voice in the room when the mission, product portfolio, and yearly OKRs are defined for the whole company.
Owning the product
From product vision & value proposition to roadmap and sprint goals. The designer who thinks like a PM.
Strategist
Set the direction. Build the plan.
When the strategy is set, everything else has a reason to exist. When it's not, even the best execution is wasted energy.
A creative in the board
A creative voice in the room when the mission, product portfolio, and yearly OKRs are defined for the whole company.
Owning the product
From product vision & value proposition to roadmap and sprint goals. The designer who thinks like a PM.
Explorer
Discover the opportunity worth pursuing.
The right opportunity is rarely the obvious one. The real ones hide behind what users do, not what they say.
Reading between the lines
Combining interviews, tests, behavioral observation, and opportunity mapping to find what's worth solving.
Felt, not assumed
I put myself in the user's shoes, literally. I use the product, observe, feel & look for the hook before touching any brief.
Explorer
Discover the opportunity worth pursuing.
The right opportunity is rarely the obvious one. The real ones hide behind what users do, not what they say.
Reading between the lines
Combining interviews, tests, behavioral observation, and opportunity mapping to find what's worth solving.
Felt, not assumed
I put myself in the user's shoes, literally. I use the product, observe, feel & look for the hook before touching any brief.
Artist
Reframe. Imagine. Create.
Embrace the problem to find the right solution. Function without craft is just utility. I aim for both.
Design with intention
nderstanding what's really needed gives direction to create a concept perfectly aligned before crafting begins.
Any chance to impact
Every detail is an opportunity to elevate how users feel. Craft is what makes the difference between good & memorable.
Artist
Reframe. Imagine. Create.
Embrace the problem to find the right solution. Function without craft is just utility. I aim for both.
Design with intention
nderstanding what's really needed gives direction to create a concept perfectly aligned before crafting begins.
Any chance to impact
Every detail is an opportunity to elevate how users feel. Craft is what makes the difference between good & memorable.
Architect
Deliver value in every iteration.
An idea without execution is just a conversation. I turn decisions into working product, iteration by iteration.
Tech understanding
Close enough to dev to know what's feasible, what's expensive and what should never reach the backlog.
Building for scale
I build reusable components, design systems & clear handoffs that make the whole team faster & AI more precise.
Architect
Deliver value in every iteration.
An idea without execution is just a conversation. I turn decisions into working product, iteration by iteration.
Tech understanding
Close enough to dev to know what's feasible, what's expensive and what should never reach the backlog.
Building for scale
I build reusable components, design systems & clear handoffs that make the whole team faster & AI more precise.
Storyteller
Explain the value of what we build.
Building the right thing is only half the job. If the team, the stakeholders and the users don't get it, it never really lands.
Clear communication
Translate complexity into clarity so the team & stakeholders move in the same direction. Direct, honest & with context.
Adding narrative
Every product needs a good story. I shape it to generate user engagement & ultimately drive revenue.
Storyteller
Explain the value of what we build.
Building the right thing is only half the job. If the team, the stakeholders and the users don't get it, it never really lands.
Clear communication
Translate complexity into clarity so the team & stakeholders move in the same direction. Direct, honest & with context.
Adding narrative
Every product needs a good story. I shape it to generate user engagement & ultimately drive revenue.
Detective
Validate, measure and find what's next.
Shipping is not the end. What users do with what we built tells us where to go next.
Reading the signals
I track behavior, retention & engagement to validate what we built and understand if it solved what we intended.
From data to next move
Numbers don't make decisions. I turn what the data says into a clear direction for the next iteration.
Detective
Validate, measure and find what's next.
Shipping is not the end. What users do with what we built tells us where to go next.
Reading the signals
I track behavior, retention & engagement to validate what we built and understand if it solved what we intended.
From data to next move
Numbers don't make decisions. I turn what the data says into a clear direction for the next iteration.
Professional Career
Here My Past
My Path
From Design to Product
From Design to Product
Click on the timeline to dive into each role.
EDUCATION
COMPANY
CREATIVE XP
PRODUCT XP
WEB
SPECIALIST
MANAGER
COACHING
UX DIRECTION
MASTER
MANAGEMENT
COACHING
DESIGN
DEGREE
UX
MASTER
ENGLISH
PROFICENCY
PRODUCT
SPECIALIZATION
2003
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
SOCIAL GAMES ONLINE
SPORTIUM
VARIOUS
SOCIAL GAMES ONLINE
ON MY OWN
GRAPHIC
DESIGNER
WEB
DESIGNER
WEB & MKT
DESIGNER
PRODUCT
DESIGNER
CREATIVE
DIRECTOR
PRODUCT
EXPLORER
CRM
SPECIALIST
CPO
ASSISTANT
INNOVATION
MANAGER
CRM
EXECUTIVE
PRODUCT
MANAGER
PRODUCT
MANAGER
PRODUCT
MANAGER
INNOVATION
MANAGER
0+
0+
Years Experience
Growing in Product Roles
0+
0+
Years Experience
Leading Creative Teams
0+
0+
Years Experience
Designing Incredible Stuff
Cognitive Profile
Inside Me
Brain at Work
Mapping My Mind
Mapping My Mind
Creative by nature. Strategic by pasion.
V-shape; beyond the T
Most professionals specialize in one area, and some explore others, the T-shape. A V-shape develops deep expertise in two different disciplines, connecting them strategically, like me with product and creativity.
Thriving in uncertainty
Leading teams and hiring talent taught me to read professional profiles quickly. I'm a hybrid with innovation in my DNA, built to shift context and navigate ambiguity. But let's see what the frameworks say.
DISC
iD profile: Innovative, bold & action-oriented.
Driven by action, enthusiasm and collaboration,
Bring creative energy and bold thinking to every challenge. Strengths: Strategic vision, fast decision-making and the ability to rally people around a shared direction. Approach: Energetic, collaborative and challenge-oriented, comfortable with uncertainty and valuing craft when it matters.
BASADUR
Creative Problem-Solving Profile
Solving problems creatively and iteratively
Emphasizes creativity in identifying opportunities and structuring solutions, excelling at turning ideas into actionable strategies through execution. Strengths: • Generating innovative ideas and finding opportunities. • Structuring solutions with strategic clarity. • Combining creativity with practical execution. Focus: • From idea to strategy through collaboration.
©2026
a Product
Designer
orchestrating
complex systems into
products with soul
Hey, Raül here!
I move comfortably between product, creativity, and tech. Always have. AI just made that intersection more interesting.
From complex environments to AI systems
Used to orchestrating complex product systems and tech teams, I bring that same mindset to AI, integrating generative tools and agents into my workflow to validate solutions faster.
Designing modern experiences
Interfaces, systems, flows, behaviors... led by what each problem needs. Now expanding into conversational flows and AI personalities, where design meets a new kind of challenge.
Product Mindset
A Designer Here
My Approach
My 6 Product Hats
I switch roles to meet the needs of each moment.
Strategist
Set the direction. Build the plan.
When the strategy is set, everything else has a reason to exist. When not, even the best execution is wasted.
A creative in the board
A creative voice in the room when the mission, product portfolio, and yearly OKRs are defined for the whole company.
Owning the product
From product vision & value proposition to roadmap and sprint goals. The designer who thinks like a PM.
Explorer
Discover the right opportunity
The right opportunity is rarely the obvious one. It hides behind what users do, not what they say.
Reading between the lines
Combining interviews, tests, behavioral observation, and opportunity mapping to find what's worth solving.
Felt, not assumed
I put myself in the user's shoes, literally. I use the product, observe, feel & look for the hook before touching any brief.
Artist
Reframe. Imagine. Create.
Embrace the problem to find the right solution. Function without craft is just utility. I aim for both.
Design with intention
nderstanding what's really needed gives direction to create a concept perfectly aligned before crafting begins.
Any chance to impact
Every detail is an opportunity to elevate how users feel. Craft is what makes the difference between good & memorable.
Architect
Deliver value in every iteration.
An idea without execution is just a conversation. I turn decisions into working product, by iteration.
Tech understanding
Close enough to dev to know what's feasible, what's expensive and what should never reach the backlog.
Building for scale
I build reusable components, design systems & clear handoffs that make the whole team faster & AI more precise.
Storyteller
Explain the value we build.
Building the right thing is only half the job. If the team and stakeholders don't get it, it never really lands.
Clear communication
Translate complexity into clarity so the team & stakeholders move in the same direction. Direct, honest & with context.
Adding narrative
Every product needs a good story. I shape it to generate user engagement & ultimately drive revenue.
Detective
Validate, measure, iterate.
Shipping is not the end. What users do with what we built tells us where to go next.
Reading the signals
I track behavior, retention & engagement to validate what we built and understand if it solved what we intended.
From data to next move
Numbers don't make decisions. I turn what the data says into a clear direction for the next iteration.
Professional Career
Here My Past
My Path
From Design to Product
Click on the timeline to dive into each role.
EDUCATION
COMPANY
CREATIVE XP
PRODUCT XP
WEB
EXPERT
MANAGER
COACHING
UX DIRECTION
MASTER
MANAGEMENT
COACHING
DESIGN
DEGREE
UX
MASTER
ENGLISH
PROFICENCY
PRODUCT
SPECIALIZATION
2003
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
SOCIAL GAMES ONLINE
SPORTIUM
VARIOUS
SOCIAL GAMES ONLINE
ON MY OWN
GRAPHIC
DESIGNER
WEB
DESIGNER
WEB & MKT
DESIGNER
PRODUCT
DESIGNER
CREATIVE
DIRECTOR
PRODUCT
EXPLORER
CRM
SPECIALIST
CPO
ASSISTANT
INNOVATION
MANAGER
CRM
EXECUTIVE
PRODUCT
MANAGER
PRODUCT
MANAGER
PRODUCT
MANAGER
INNOVATION
MANAGER
0+
0+
Years Experience
Growing in Product Roles
0+
0+
Years Experience
Leading Creative Teams
0+
0+
Years Experience
Designing Incredible Stuff
Cognitive Profile
Inside Me
Brain at Work
Mapping My Mind
Creative by nature. Strategic by pasion.
V-shape; beyond the T
Most professionals specialize in one area, and some explore others, the T-shape. A V-shape develops deep expertise in two different disciplines, connecting them strategically, like me with product and creativity.
Thriving in uncertainty
Leading teams and hiring talent taught me to read professional profiles quickly. I'm a hybrid with innovation in my DNA, built to shift context and navigate ambiguity. But let's see what the frameworks say.
DISC
iD profile: Innovative, bold & action-oriented.
Driven by action, enthusiasm and collaboration,
Bring creative energy and bold thinking to every challenge. Strengths: Strategic vision, fast decision-making and the ability to rally people around a shared direction. Approach: Energetic, collaborative and challenge-oriented, comfortable with uncertainty and valuing craft when it matters.
BASADUR
Creative Problem-Solving Profile
Solving problems creatively and iteratively
Emphasizes creativity in identifying opportunities and structuring solutions, excelling at turning ideas into actionable strategies through execution. Strengths: • Generating innovative ideas and finding opportunities. • Structuring solutions with strategic clarity. • Combining creativity with practical execution. Focus: • From idea to strategy through collaboration.
©2026
a Product
Designer
orchestrating
complex systems into
products with soul
Hey, Raül here!
I move comfortably between product, creativity, and tech. Always have. AI just made that intersection more interesting.
From complex environments to AI systems
Used to orchestrating complex product systems and tech teams, I bring that same mindset to AI, integrating generative tools and agents into my workflow to validate solutions faster.
Designing modern experiences
Interfaces, systems, flows, behaviors... led by what each problem needs. Now expanding into conversational flows and AI personalities, where design meets a new kind of challenge.
Product Mindset
A Designer Here
My Approach
My 6 Product Hats
I switch roles to meet the needs of each moment.
Strategist
Set the direction. Build the plan.
When the strategy is set, everything else has a reason to exist. When it's not, even the best execution is wasted energy.
A creative in the board
A creative voice in the room when the mission, product portfolio, and yearly OKRs are defined for the company.
Owning the product
From product vision & value proposition to roadmap and sprint goals. The designer who thinks like a PM.
Explorer
Discover the opportunity worth pursuing.
The right opportunity is rarely the obvious one. The real ones hide behind what users do, not what they say.
Reading between the lines
Combining interviews, tests, behavioral observation, and opportunity mapping to find what's worth solving.
Felt, not assumed
I put myself in the user's shoes, literally. I use the product, observe, feel & look for the hook before touching any brief.
Artist
Reframe. Imagine. Create.
Embrace the problem to find the right solution. Function without craft is just utility. I aim for both.
Design with intention
nderstanding what's really needed gives direction to create a concept perfectly aligned before crafting begins.
Any chance to impact
Every detail is an opportunity to elevate how users feel. Craft is what makes the difference between good & memorable.
Architect
Deliver value in every iteration.
An idea without execution is just a conversation. I turn decisions into working product, iteration by iteration.
Tech understanding
Close enough to dev to know what's feasible, what's expensive and what should never reach the backlog.
Building for scale
I build reusable components, design systems & clear handoffs that make the whole team faster & AI more precise.
Storyteller
Explain the value of what we build.
Building the right thing is only half the job. If the team, the stakeholders and the users don't get it, it never really lands.
Clear communication
Translate complexity into clarity so the team & stakeholders move in the same direction. Direct, honest & with context.
Adding narrative
Every product needs a good story. I shape it to generate user engagement & ultimately drive revenue.
Detective
Validate, measure and find what's next.
Shipping is not the end. What users do with what we built tells us where to go next.
Reading the signals
I track behavior, retention & engagement to validate what we built and understand if it solved what we intended.
From data to next move
Numbers don't make decisions. I turn what the data says into a clear direction for the next iteration.
Professional Career
Here My Past
My Path
From Design
to Product
Click on the timeline to dive into each role.
EDUCATION
COMPANY
CREATIVE XP
PRODUCT XP
WEB
EXPERT
MANAGER
COACHING
UX
MASTER
MANAGER
COACHING
DESIGN
DEGREE
UX
MASTER
ENGLISH
PROFICENCY
PRODUCT
SPECIALIZATION
2003
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
SOCIAL GAMES ONLINE
SPORTIUM
VARIOUS
SOCIAL GAMES ONLINE
ON MY OWN
GRAPHIC
DESIGNER
WEB
DESIGNER
WEB & MKT
DESIGNER
PRODUCT
DESIGNER
CREATIVE
DIRECTOR
PRODUCT
EXPLORER
CRM
SPECIALIST
CPO
ASSISTANT
INNOVATION
MANAGER
CRM
EXECUTIVE
PRODUCT
MANAGER
PRODUCT
MANAGER
PRODUCT
MANAGER
INNOVATION
MANAGER
0+
0+
Years Experience
Growing in Product Roles
0+
0+
Years Experience
Leading Creative Teams
0+
0+
Years Experience
Designing Incredible Stuff
Cognitive Profile
Inside Me
Brain at Work
Mapping My Mind
Creative by nature. Strategic by pasion.
V-shape; beyond the T
Most professionals specialize in one area, and some explore others, the T-shape. A V-shape develops deep expertise in two different disciplines, connecting them strategically, like me with product and creativity.
Thriving in uncertainty
Leading teams and hiring talent taught me to read professional profiles quickly. I'm a hybrid with innovation in my DNA, built to shift context and navigate ambiguity. But let's see what the frameworks say.
DISC
iD profile: Innovative, bold & action-oriented.
Driven by action, enthusiasm and collaboration,
Bring creative energy and bold thinking to every challenge. Strengths: Strategic vision, fast decision-making and the ability to rally people around a shared direction. Approach: Energetic, collaborative and challenge-oriented, comfortable with uncertainty and valuing craft when it matters.
BASADUR
Creative Problem-Solving Profile
Solving problems creatively and iteratively
It emphasizes creativity in identifying opportunities and structuring solutions, excelling at turning ideas into actionable strategies through execution. Strengths • Generating innovative ideas and finding opportunities. • Structuring solutions with strategic clarity. • Combining creativity with practical execution. Focus • From idea to strategy through collaboration.